Henkell Trocken NV (6 x 750mL), Rhine, Germany

In 1832, Adam Henkell (1801-66) established himself as a wine merchant in Mainz, thus laying the cornerstone of today's company, Henkell & Söhnlein.With creation of the brand-name of Henkell Trocken in the late 19th century, his grandson Otto Henkell (1869-1929) made the breakthrough onto national and international markets.

From the very beginning, advertising played a vital role. Henkell Trocken soon became one of the great prestige brands, a must at any celebration.

One took pride in drinking a very distinctive sparkling wine. For this reason, every bottle of Henkell Trocken bears a red cordon on its neck: So the brand name is perceived even when the bottle stands in a cooler.

Today Henkell & Co is Germany's largest and most modern sparkling wine cellar, as well as one of the world's most renowned producers of sparkling wine. Of the Henkell Trocken brand alone, the largest exported sparkling brand, more than 20 million 0.75 l bottles are sold world-wide per year. According to a 1997 study by the research organisation Emnid, Henkell is Germany's best-known and most popular sparkling wine.